Trend micro yearly plan free#

60% of All Respondents Use 3rd-Party Platforms.71% of Respondents Use Tools Developed In-House to Execute Influencer Marketing Campaigns.72% of Influencer Marketing Campaigns are Run In-House.83% of Firms Take Their Influencer Marketing Spending from Their Marketing Budget.Most Consider Earned Media Value a Good Measure of ROI.The Most Common Measure of Influencer Marketing Success is Views / Reach / Impressions.71%+ Measure the ROI on Their Influencer Marketing.60% of Respondents Have Used Virtual Influencers.80%+ Recognize the High Quality of Customers from Influencer Marketing Campaigns.Email Addresses and Referral Links are the Most Popular Ways to Attract Sales.Nearly 75% of Brands Track Sales from Influencer Campaigns.PayPal is Marginally the Most Popular Way to Pay influencers, However, Other Methods Are Almost as Common.Major Change in Payment System This Year: More Than Half of Payments to Influencers are Made as a Percentage of Sale.

Trend micro yearly plan free#

More Brands Now Pay Influencers Than Give Them Free Product Samples.

Strong Preference for Smaller Influencers.

TikTok Still Expected to Deliver the Best ROI for Short-Form Video.

The Main Purpose of AI/ML Will be for Influencer Identification.

More Than 60% Plan to Use AI or ML in Their Influencer Campaigns.

Firms Value Working with Influencers They Know.

Although Most Brands Spend Less Than $50K on Influencer Marketing, More Than 11% Spend Over $500K.

23% of Respondents Intend to Spend More Than 40% of Their Marketing Budget on Influencer Marketing.

67% of Respondents Intend to Increase Their Influencer Marketing Spend in 2023.

More Than 80% of Our Respondents Intend to Dedicate a Budget to Influencer Marketing in 2023.

The Vast Majority of Respondents Still Believe Influencer Marketing to be Effective, Though There is More Negative Thinking Than Previously.

63% of Respondents Feeling the Impact Of 2023’s Macroeconomic Woes.

An Increasing Majority Have a Standalone Budget for Content Marketing.Sizeable Increase in Content in Recent Years, But Rate Slowing.Influencer Marketing Expected to Grow to be Worth $21.1 Billion in 2023.Creator and influencer marketing appear to be more important than ever for connecting brands with their target customers.Īs well as our annual survey collating data related to the influencer marketing industry, the Influencer Marketing Benchmark Report 2023 also collects data from our partner, HypeAuditor, and our Diversity, Equity & Inclusion (DEI) in Influencer Marketing: Racial and Gender Inequalities Report 2022. And those that have made it this far are needing to find new ways to market, so they stand out in the minds of consumers. Unsurprisingly, many businesses have struggled to survive in the new environment. Unfortunately, they were also learning to live with the economic consequences of Covid, with supply chain disruptions, a chronic shortage of key workers, and creeping inflation threatening to unsettle the global economy. By 2022, however, much of the world was learning to live with Covid, clamoring for something resembling their old lives.

The arrival of Covid in 2020 turned much of the world on its head, with enforced lockdowns and scenes reminiscent of a Hollywood disaster movie. The world around us has changed considerably over the last few years. It summarizes the thoughts of more than 3500 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing, along with some predictions of how people expect it to move over the next year and into the future. The Influencer Marketing Benchmark Report 2023 is our latest overview of the influencer marketing industry.